LAGOS. As the UEFA Champions League
2013/2014 season hits the knockout phase, the stage is now set for Heineken®,
the World’s leading international premium lager beer to give Nigerian football
fans the opportunity to feel and experience the UEFA Champions League Trophy.
The trophy - which will be in Nigeria from March 13, 2014 with the brand
ambassador Ruud Gullit, an ex-international and football star and coach, will
remain in the country till March 16, 2014.
The UEFA
Champions League Trophy Tour has been presented for eight consecutive years by
Heineken® international, a UEFA Champions League partner. In 2013, Heineken®
will give football fans in Nigeria, Argentina and Vietnam the chance to see and
get up close to the prestigious trophy. Like Heineken®, the trophy is a true
global icon. It represents the excellence of the UEFA Champions League
worldwide and the ultimate achievement in European club football.
In order
to make the event memorable, various events and activities have been lined up
by the brand to give consumers, trade partners as well as the media first hand
contact with the trophy which is making its tour of Nigeria for the second time
after it did so in 2009.
In a
statement, Mr. Walter Drenth, Marketing Director Nigerian Breweries Plc, said
“the Champions league trophy tour is an activity unique to Heineken®. No other
brand is capable of holding the trophy tour outside of Europe.”
