LAGOS. As the UEFA Champions League
2013/2014 season hits the knockout phase, the stage is now set for Heineken®,
the World’s leading international premium lager beer to give Nigerian football
fans the opportunity to feel and experience the UEFA Champions League Trophy.
The trophy - which will be in Nigeria from March 13, 2014 with the brand
ambassador Ruud Gullit, an ex-international and football star and coach, will
remain in the country till March 16, 2014.
The UEFA
Champions League Trophy Tour has been presented for eight consecutive years by
Heineken® international, a UEFA Champions League partner. In 2013, Heineken®
will give football fans in Nigeria, Argentina and Vietnam the chance to see and
get up close to the prestigious trophy. Like Heineken®, the trophy is a true
global icon. It represents the excellence of the UEFA Champions League
worldwide and the ultimate achievement in European club football.
In order
to make the event memorable, various events and activities have been lined up
by the brand to give consumers, trade partners as well as the media first hand
contact with the trophy which is making its tour of Nigeria for the second time
after it did so in 2009.
In a
statement, Mr. Walter Drenth, Marketing Director Nigerian Breweries Plc, said
“the Champions league trophy tour is an activity unique to Heineken®. No other
brand is capable of holding the trophy tour outside of Europe.”
He
promised football fans that the brand - in consonance with its tagline of
“Opening Your World”- would provide an experience that only Heineken® can
deliver its consumers.
On August
31, 2013, Heineken® announced the extension of its sponsorship with the UEFA
Champions League. The new agreement means that the brand will continue as an
official partner of the world's most prestigious club football competition up
to and including the 2017 / 2018 season.
Consumers
could also text TrophyTour, Name, Age, and State to 20388 to participate in the
Heineken UEFA Champions League Quiz (SMS Game) to win prizes including chances
to Meet the Trophy, Ruud Gullit, Christian Karembu and other Football legends.
For more details visit www.meetthetrophy.com. Twitter audience could follow the
trophy tour experience with #meetthetrophy and @Heinken_NG
Notes to editors
About Heineken®
The
Heineken® brand that bears the founder's family name - Heineken- is available
in 176 countries across the globe and is the world's most valuable
international premium beer brand.
To follow
Heineken® on Twitter visit www.twitter.com/heineken and to become a fan on
Facebook go to www.facebook.com/heineken. To view videos, subscribe to our
YouTube channel at www.youtube.com/heineken.
Heineken®- UEFA Champions League
sponsorship
The core
focus of Heineken® activation of the sponsorship is to bring fans in Europe and
abroad high quality UEFA Champions League experiences. The UEFA Champions
League is the most prestigious club platform for international football stars
and their clubs. With over 150 million TV viewers watching live coverage of the
UEFA Champions League in 220 countries and territories every match week, this
premier-sporting event has become global and fits perfectly with the Heineken®
brand, which is enjoyed in almost every country in the world.
Enjoy Heineken Responsibly
Heineken®
continues to integrate its responsible consumption program into all UEFA
Champions League sponsorship activities. Every stadium hosting a UEFA Champions
League match features "Enjoy Responsibly" on one of its three
perimeter boards around the pitch, complementing the regular Heineken®
boarding. In addition, an Enjoy Heineken® Responsibly 5-second match bumper
broadcasts several times during UEFA Champions League matches with an estimated
audience of 150 million viewers per match week.
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