Sunday
Oliseh; Marketing Director NB Walter Drenth; Ruud Gullit; Global
sponsorship Director Heineken, Hans Erik Tuijt and Corporate Media &
PR Manager NB, Vindah Edem
LAGOS. Heineken®, the World’s leading international
premium lager beer has explained the rationale behind its bringing theUEFA
Champions League Trophy to Nigeria. This is coming just as the Champions
Leagueenters thecritical 2013/2014 knockout stage. The trophy which arrived in
the country yesterdaywith brand ambassador Ruud Gullit, ex-international
Footballer and coach,will make a city wide tour of Lagos fromMarch 13 - 16,
2014.
The UEFA Champions League Trophy Tour has been presented
around the world for eight consecutive years by Heineken®, a UEFA Champions
League partner, and will give footballenthusiasts in Nigeria, Argentina and
Vietnam the chance Meet the Trophy this year. Like Heineken, the trophyis a
true global icon. It represents the excellence of the UEFA Champions League
worldwide and symbolizes the ultimate prize in European club football.
In order to make the event memorable, various events and
activities have been lined up by the brand to give consumers, trade partners,
as well as the media first hand contact with the trophy which was last in
Nigeria in 2009.
Speaking at the Trophy Tour press briefing in Lagos, Mr.
Walter Drenth, Marketing Director
Nigerian Breweries Plc, said,“the Champions league trophy tour, outside of
Europe,isa uniquely Heineken®experience.Heineken® is the world’s most
International Premium Lager beer and the only brand able to take the trophy on
an international tour.” Drenth continued, “The UEFA Champions League has a long
and distinguished heritage and is the pinnacle of European club football. The
Trophy Tour demonstrates the true global reach and appeal of the UEFA Champions
League making there no better partner for Heineken®. We are delighted that
together with UEFA we can reward the passion and dedication of football fans
around the world by taking the trophy to them.”
The Champions league is the most prestigious club
platform for international football stars and their clubs. With over 150
million TV viewers watching live coverage of the UEFA Champions League in 220 countries
and territories every match week, this premier-sporting event has become global
and fits perfectly with the Heineken® brand, which is enjoyed in almost every
country in the world.
More Pictures here.....
About Heineken®
The Heineken® brand that bears the founder's family name
- Heineken- is available in almost every country across the globe and is the
world's most valuable international premium beer brand.
To follow Heineken® on Twitter visit
www.twitter.com/heineken and to become a fan on Facebook go to
www.facebook.com/heineken. To view videos, subscribe to our YouTube channel at
www.youtube.com/heineken.
Heineken®- UEFA Champions League sponsorship
The core focus of Heineken® activation of the sponsorship
is to bring fans in Europe and abroad high quality UEFA Champions League
experiences. The UEFA Champions League is the most prestigious club platform
for international football stars and their clubs. With over 150 million TV
viewers watching live coverage of the UEFA Champions League in 220 countries
and territories every match week, this premier-sporting event has become global
and fits perfectly with the Heineken® brand, which is enjoyed in almost every
country in the world.
Enjoy Heineken Responsibly
Heineken® continues to integrate its responsible
consumption program into all UEFA Champions League sponsorship activities.
Every stadium hosting a UEFA Champions League match features "Enjoy
Responsibly" on one of its three perimeter boards around the pitch,
complementing the regular Heineken® boarding. In addition, an Enjoy Heineken®
Responsibly 5-second match bumper broadcasts several times during UEFA
Champions League matches with an estimated audience of 150 million viewers per
match week.
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