Adidas today unveiled the brazuca Final Rio Official
Match Ball, the official match ball for the Final of the 2014 FIFA World Cup
Brazil™.
The ball will be an integral part of the Final on 13th
July when the top two federations battle it out for a place in history.
The design of brazuca Final Rio has been inspired by the
green and gold on the Fifa World Cup trophy and is a variation of the
previously released adidas brazuca Official Match Ball which was launched back in
December last year.
In the build-up to the Fifa World Cup™, adidas has used
brazuca as part of its "all in or nothing" Fifa World Cup campaign
and launched @brazuca on Twitter.
After the launch in December 2013, @brazuca already has
over 131,000 followers and has introduced fans to some of the world’s greatest
footballers and celebrities including Zinedine Zidane, Cafu, Samuel L Jackson
& Hugh Jackman.
It has even travelled to the Vatican City to meet Pope
Francis. Fans on twitter have also been able to track the build-up to the Fifa
World Cup™ in Brazil through the eyes of the ball as it travels the world and
offers an alternative take on the game.
Back in December 2013, adidas delivered brazucas to all
federations competing in the 2014 Fifa World Cup Brazil™ in order for all teams
to have sufficient time to train with the new balls both in training and
competitive matches.
Since then, the ball has also played a starring role in
competitions such as the Fifa Club World Cup, Copa del Rey, MLS, DFB Pokal as
well as numerous international friendlies.
Prior to the official launch, brazuca and brazuca Final
Rio went through a thorough testing process over a two and a half year period
involving more than 600 of the world’s top players and 30 teams in 10 countries
across three continents, making it the most tested ball ever by adidas and
ensuring that it is suited to all conditions.
Clubs involved in testing included AC Milan, Bayern
Munich, Palmeiras and Fluminense. Players involved in the process included
global football stars Leo Messi, Iker Casillas, Bastian Schweinsteiger and
Zinedine Zidane.
The technology incorporated into the bladder and carcass of
brazuca and brazuca Final Rio is identical to the Tango 12 (UEFA Euro 2012™),
Cafusa (Fifa Confederations Cup 2013) and the ever-popular UEFA Champions
League™ Official Match Ball.
However, a new structural innovation with a unique
symmetry of six identical panels alongside a different surface structure will
provide improved grip, touch, stability and aerodynamics on the pitch. brazuca
has been thoroughly tested to meet and exceed all Fifa metrics for an official
match ball, ensuring top performance for every condition.
The Fifa World Cup™ is the world’s largest football event
and the ultimate platform for the adidas state-of-the-art apparel, hardware and
footwear. adidas has made every Fifa World Cup™ ball since 1970, and recently
extended the partnership with Fifa until 2030, including the supply of the
official match ball.
Brazuca Final Rio is available to purchase globally from
Sunday June 1st in selected adidas Concept stores and selected football
speciality stores.
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