Barcelona have extended to 2016 a deal with UNICEF under
which the La Liga side pay US$2 million a year to display the name of the
United Nations Children's Fund on the back of their shirts.
The current agreement was due to expire next year and the
Barca directors approved a two-year extension at a board meeting today, the
Spanish champions said on their website.
Barca and UNICEF first joined forces in 2006 and Barca's
Argentine World Player of the Year Lionel Messi is one of the fund's global
goodwill ambassadors.
The club used to have the UNICEF name on the front of
their shirts, which made them one of the few sides in football not to display a
corporate logo.
They agreed a sponsorship deal with Qatar Sports
Investment worth 30 million euros a season in 2011 and the shirts now feature
the name of airline Qatar Airways.
Dropping the UNICEF name to the back was controversial
and prompted accusations the club was selling out and compromising their ideals
for material gain.
Culled from Stuffs
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