ZURICH: FIFA has launched three new Facebook pages,
expanding the world football federation’s social media presence to provide fans
with further opportunities to interact with each other, and FIFA, wherever they
are in the world [PR].
The new Facebook pages are:
2014 FIFA World Cup Brazil™ – covering all the build-up
to, and action during, the 2014 FIFA World Cup™
FIFA World Cup™ – charting the history of the competition
from 1930 to 2010, showcasing
FIFA’s deep multimedia archive and enabling fans
to share their special World Cup memories
FIFA – focusing on the whole of FIFA’s work around the
globe, from football development,
Football for Health and corporate social
responsibility projects to behind-the-scenes images, videos, and fan engagement
opportunities at events such as the FIFA Ballon D’Or.
“Since FIFA took its first social media steps on Twitter
in the build-up to the 2010 FIFA World Cup, more than 4.5 million football fans
have been actively engaging with us in six different languages, primarily
@fifacom and @fifaworldcup. As a governing body, this is something we’re very
proud of,” said FIFA Director of Communications and Public Affairs, Walter De
Gregorio.
“We’re really excited to launch these three new pages
today. With the FIFA on YouTube channel too, FIFA is increasing its presence
across different social platforms for football fans, and over the coming months
we will announce further plans, including the launch of our first FIFA app at
the Final Draw for the World Cup in December.”
During June and the FIFA Confederations Cup, 30 million
users in 30 days visited FIFA.com, and the first competition-specific Facebook
page, as well as the page for the official FIFA World Cup™ mascot, Fuleco, were
launched.
Pages for the FIFA U-17 World Cup and the FIFA Beach
Soccer World Cup are also now live, and further Facebook pages will be launched
in the coming months for the FIFA Club World Cup as well as for FIFA’s three
women’s competitions in 2014 and 2015.
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